Our Office

San Diego is part of the largest fully integrated network of real estate and auction professionals in the nation. The company has been an innovator in real estate marketing since 1925. Our Management team knows the needs of agents in urban and metropolitan markets. We address those needs by providing powerful marketing programs along with technology-based services that are unique to the industry.


Jim Long

Broker/CEO | DRE#01879102

Jim Long Broker/CEO | DRE#01879102

Here's just a little about Jim...

Where did you grow up?

I grew up in two places…Hermosa Beach until I was 9, and then Visalia, CA until I graduated from High School.

Where did you go to college?

I moved down to San Diego to go to UCSD. That was a few years ago!   I majored in Psychology and also did concentrated studies in Math and Organic Chemistry.  Then I completed an MBA program at Point Loma Nazarene University.  

Why did you get into real estate?

I chose real estate when I realized how I could make a big difference in the industry. It doesn’t take much to get a real estate license. But it takes work to be good at this business. People need an advocate, a guide, and a trusted advisor, and I really like being all three. Plus, I've always loved real estate. My mom was in real estate for a few years, and I would always read her MLS books to study all of the properties that were for sale, in escrow, and sold.  She would always say to me, "Don't tell anyone you're looking at that!" 

What is your favorite San Diego beach?

We love to go to Fletcher Cove in Solana Beach. It’s a little further away, but it’s worth it. Quiet, mostly locals, and Pizza Port is within walking distance!

The personal stuff…

I've been married to Kristin since 1997. We have two boys, Kyle and Keaton. Kyle is in high school and Keaton is in elementary school. We live in Fletcher Hills.

How are you involved in the community?

I’m president of the Board of Education of the La Mesa-Spring Valley School District. I’m also a sponsor of Autism Speaks locally.

If someone on the street asked you for your best piece of real estate advice, what would it be?

There are a lot of ways to save money in real estate, but one of them is NOT trying to find someone who can sell your house for less. You get what you pay for in this business. Any agent willing to discount their fees to you will also discount their service to you as well. Don’t go it alone, either. Having an agent involved in the transaction is insurance against something going wrong. Because when it does, it’s all on you if you don’t have an agent. That’s why I’m here.


Kelly Marugg

Broker-Associate & Partner | DRE#01466477

Kelly Marugg Broker-Associate & Partner | DRE#01466477


                                                                                   *Buyer's Agent*  *Listing Agent*   *Relocation*    *Short-Sale*


                                                                                         "We are 100% Owned & Operated By A Firefighter Family"

Being a top producing Agent for United Real Estate San Diego is about dedication to my clients needs and anticipating how to serve them with the highest standard of excellence.  Have you ever seen Undercover Boss?  That's us.  United Real Estate has thousands of Agents nationwide working to get your home sold!  I pride myself on being highly ethical for all buyers and sellers no matter which side I am representing.  I will work hard to get you the most from your listing or the best price on buying your dream home, but I will never be dishonest to get your business.  I can still do the best for you with honesty and ethics.

Unlike most part time realtors, I am involved in every aspect of your transaction.  After growing up in Ramona, graduating from UCSD and becoming a Biochemist, I realized my calling was in serving my community as a Realtor so I made a complete life change to real estate in year 2000.

I am the wife of a Fire Chief and the mother of 2 girls.  I know how important your family is to you.  I have dedicated my career to guiding you through this process to create the home life you have always dreamed about.

I founded "HOME 4 A HERO PROGRAM" and I am proud to be the only Realtor offering it to my clients.  My Hero Clients (Military, Vets, 1st Responders, Civil Servants, Teachers) will receive a discount when selling a home and a portion of my commission when buying a home.  If you are not in the HERO category, you can still receive a $250 Visa GIFT CARD.  I also donate a portion of each sale to a non-profit organization of the hero's choice or "First Responders Endowed Kinship" I founded.  All proceeds raised through this non-profit will go to help First Responders when they've had trouble on their homefront.

I am proud to have the best agents in the business on my team and my assistant is here to help 24/7.

My entire team is focused on you, your home and getting you the most value for your money.  Don't be fooled by going with an agent that looks at you like another sale.  Some of the teams & groups are only focused on increasing their numbers.  I want to earn your business and appreciate it!
Everything I have done in my business is to make my clients feel as if they are the only client I have.

I also have vast experience in VA, FHA & down payment assistance and know that many buyers do not have 20% to put down.  There are many options for you to purchase your home with little or no money down.  Let's talk and discuss what works for you.


Proudly serving San Diego for over a decade!


Jill Meltzer

In House Transaction Coordinator | DRE#02006569

Jill Meltzer In House Transaction Coordinator | DRE#02006569


Amanda Denson

Head of Brokerage Operations

Amanda Denson Head of Brokerage Operations